About Falling by Toneway

A write up about Toneway by Falling

Toneway is a duo - Jon Soifer and Nate Spilman. We're learning as we go, and having a blast doing it.

About the song -

After finishing our first Toneway song, Let It Ride, Nate brought an instrumental demo to Jon that he'd put together a few months prior - originally called "The Breakdown." About a month in, "The Breakdown" was almost done. about 6 months later, "Falling" hits streaming platforms on 3/8.

Labor was generally divided as follows -

  • Nate wrote most of the lyrics, but entirely with Jon in the room as a sounding board. There was a ton of garbage that didn't make the final cut.
  • Nate performed the vocals, with Jon on all the instruments.
  • Jon owned the Ableton live session once we began working on it as a Toneway song. Nate would "get in there" every once in a while to make some minor updates.
  • Legend will tell that Jon cranked out the synth solo after the second chorus completely improvised in a single take. Legend will be right.
  • Jon mixed and mastered the track.
  • Nate built the marketing website, and owns the instagram.
  • Nate made the promotional artwork and album art, with many iterations of feedback with Jon.

Acknowledgements & Thank yous-

  • Zane Matsko for basically being the third member of Toneway. Forever a sounding board, and a wonderful musician in his own right.
  • Thaddius Blankenship, Jen Kaplan, Justin Poilachek, Noah Lange and Garrett Scanlon for reviewing initial RFCs and doing some invaluable pre-launch QA.
  • Our wives for their eternal patience as we spend hours tweaking a 3 second section of the song.
  • Asia Tvnis for emphatically cheering us on, even when she's the only one cheering.
  • Keith, Jerry and James of Noches for the in-depth website and song promotion feedback.
  • Natalie, Eric and Luis of the Studio X-tras crew for the UX feedback.

The numbers

as of 2024-02-19

We have one song currently released called Let It Ride. On Spotify, Let It Ride has had 108 total listeners and 336 total streams. Over the last month, it's had 14 listeners and 22 streams.

We have 150 followers on Instagram. That's really all the social media we do. We have a TikTok account, but have yet to post a video.

We've made no money - and frankly have no mechanism to do so - and have spend handful of dollars on Distrokid.

We have 30 emails on our mailing list.

To write -

  • What the website is run on
  • Album cover art